I still dream of an existence where my kids do not watch television. In this dream, they happily play for hours, too swept up in their make-believe adventures and back yard discoveries to seek my attention. As a new parent, I had hoped that they would not lay their eyes on children's programming, especially advertising, until many years later. However, I caved during the depths of a New York winter when we must have been snowed in for days - I was exhausted and out of ideas for entertaining a toddler. I let Lily watch one episode of Sesame Street... and we were hooked.
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